Privacy Policy

This Privacy Policy ("Privacy Policy") describes how Atlas Gold Group ("Atlas," "we," "us," or "our") collects, uses, stores, and discloses information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular consumer or household ("Personal Information") in connection with your access to or use of our website, forms, communications channels, and services (collectively, the "Services") offered at https://atlasgoldgroup.com (the "Website").

This Privacy Policy does not apply to the practices of companies we do not own or control, or individuals we do not manage, including third-party websites or services that may be linked from the Website.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect Personal Information in three primary ways: (a) information you provide directly; (b) information collected automatically when you use the Website; and (c) information received from service providers or counterparties in connection with transactions you request.

1.1 Personal Information You Provide

You may provide Personal Information when you complete a form, request educational materials, inquire about products or services, communicate with us by phone, email, or SMS, or place an order. This may include:

• Identifiers and contact details: name, mailing address, email address, telephone number.
• Communication content: messages you send us, notes from calls, and information you provide during support interactions.
• Transaction and order details: purchase or sell requests, order confirmations, shipping preferences, and related documentation.
• Verification information: information necessary to confirm identity, prevent fraud, and complete transactions.

1.2 Information Collected Automatically

When you visit the Website, we (and our service providers) may automatically collect information about your device and browsing activity, including:

• Internet/network activity: pages viewed, links clicked, time on pages, referral URLs, and interaction patterns.
• Device and browser information: device identifiers, operating system, browser type, and settings.
• IP address and approximate location: we may derive approximate location from IP address.

1.3 Information from Service Providers and Transaction Counterparties

If you request a transaction facilitated through independent third parties (such as an independent self-directed IRA custodian or an approved depository), we may receive or exchange information necessary to complete the transaction and fulfill your request.

2. Sensitive Personal Information (California CPRA)

Where permitted by law, we may collect limited "Sensitive Personal Information" (as defined by the CPRA), such as certain financial account information necessary to process a transaction, government identification for verification where required, and limited retirement-account-related administrative information. We use Sensitive Personal Information only for permitted purposes such as security, fraud prevention, identity verification, transaction completion, and compliance with legal obligations.

3. Direct Ownership and Self-Directed IRA Transactions

Atlas offers precious metals for direct ownership and may, at a client's request, coordinate with independent self-directed IRA custodians and approved U.S. depositories for retirement account transactions.

• Direct Ownership: Clients may remit payment directly to Atlas via approved methods including bank wire and checks, subject to confirmation and internal compliance procedures.
• Self-Directed IRA Transactions: For IRA-related purchases, the transaction must be executed through an independent, qualified custodian. Atlas will only accept IRA-related funds remitted by the qualified custodian. Atlas does not act as a custodian or trustee.
• Rollover / Re-deposit Scenarios: Atlas does not provide tax, legal, or rollover advice. Clients are solely responsible for confirming eligibility, timing, and compliance with IRS rules. For any IRA-related purchase, Atlas will only accept funds remitted by the qualified custodian.

4. How We Use Personal Information

We use Personal Information for business and commercial purposes, including to:

• Provide, operate, and maintain the Website and Services.
• Respond to inquiries, provide customer support, and deliver requested materials.
• Process transactions and maintain related records, including verification, confirmations, and customer communications.
• Coordinate with independent custodians/depositories and other service providers when you request IRA-related facilitation.
• Arrange shipping and insurance (U.S. only) and manage delivery, claims, and customer service issues.
• Detect, investigate, and prevent fraud, misuse, security incidents, and other harmful activity.
• Comply with legal, regulatory, accounting, tax, and recordkeeping requirements.
• Improve our Services, including analytics, performance, and user experience.
• Enforce our Terms of Use and other agreements and protect our rights and property.

5. No Sale of Personal Information

We do not sell Personal Information. We also do not knowingly sell Personal Information of minors under 16.

6. How We Disclose Personal Information

We may disclose Personal Information to service providers, shipping and insurance providers, independent custodians and depositories (at your request), professional advisors, and as required by law. In the event of a business transfer, Personal Information may be transferred subject to applicable legal requirements.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate and secure the Website, remember preferences, understand usage patterns, measure campaign effectiveness, and improve performance.

7.1 Types of Cookies

• Strictly Necessary: Required for core functionality and security.
• Functional: Remember preferences and choices.
• Analytics / Performance: Help us understand how users interact with the Website.
• Advertising / Measurement (where enabled): Measure marketing performance and support remarketing/attribution.

7.2 Your Cookie Choices

Most browsers allow you to control cookies through settings. If you disable cookies, parts of the Website may not function properly.

7.3 Do Not Track

Because there is no uniform standard for interpreting DNT signals, our Website does not respond to DNT signals.

8. Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce agreements.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission or storage is 100% secure.

10. Third-Party Links

The Website may contain links to third-party websites or services. We do not control the content or privacy practices of those third parties.

11. Your Rights and Choices

You may choose not to provide certain Personal Information. You may also request access, deletion, or correction of certain information as described below.

12. California Privacy Notice (CCPA/CPRA)

This section applies to California residents. Categories of Personal Information collected include identifiers, commercial information, internet or network activity, approximate geolocation, and inferences. We do not sell Personal Information. To opt out of sharing for cross-context behavioral advertising or to submit a California privacy request, email legal@atlasgoldgroup.com with subject line California Privacy Request – [Your Name].

Subject to applicable exceptions, California residents may have the right to know/access, delete, correct, opt out of sale/sharing, limit use of sensitive personal information, and non-discrimination.

13. Additional U.S. State Privacy Addendum (CO/CT/UT/VA)

Residents of Colorado, Connecticut, Utah, or Virginia may have rights to access, delete, correct, and obtain a portable copy of their Personal Information, and to opt out of targeted advertising. To submit a request, email legal@atlasgoldgroup.com with subject line State Privacy Request – [State] – [Your Name].

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective upon posting. Continued use of the Services after posting signifies acceptance.

15. Contact Us