Privacy Policy

This Privacy Policy ("Privacy Policy") describes how Atlas Gold Group ("Atlas," "we," "us," or "our") collects, uses, stores, and discloses information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular consumer or household ("Personal Information") in connection with your access to or use of our website, forms, communications channels, and services (collectively, the "Services") offered at https://atlasgoldgroup.com (the "Website").

This Privacy Policy does not apply to the practices of companies we do not own or control, or individuals we do not manage, including third-party websites or services that may be linked from the Website.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect Personal Information in three primary ways: (a) information you provide directly; (b) information collected automatically when you use the Website; and (c) information received from service providers or counterparties in connection with transactions you request.

1.1 Personal Information You Provide

You may provide Personal Information when you complete a form, request educational materials, inquire about products or services, communicate with us by phone, email, or SMS, or place an order. This may include:

• Identifiers and contact details: name, mailing address, email address, telephone number.
• Communication content: messages you send us, notes from calls, and information you provide during support interactions.
• Transaction and order details: purchase or sell requests, order confirmations, shipping preferences, and related documentation.
• Verification information: information necessary to confirm identity, prevent fraud, and complete transactions.

1.2 Information Collected Automatically

When you visit the Website, we (and our service providers) may automatically collect information about your device and browsing activity, including:

• Internet/network activity: pages viewed, links clicked, time on pages, referral URLs, and interaction patterns.
• Device and browser information: device identifiers, operating system, browser type, and settings.
• IP address and approximate location: we may derive approximate location from IP address.

1.3 SMS Consent and Mobile Information

If you voluntarily provide a mobile telephone number and affirmatively opt in to receive SMS/text messages, we may collect your mobile number, consent record, opt-in date and time, source of consent, message history, and opt-out or help requests. We use this information to provide the SMS communications you requested, administer the messaging program, maintain consent records, respond to HELP and STOP requests, prevent fraud, and comply with applicable communications laws and carrier requirements.

1.4 Information from Service Providers and Transaction Counterparties

If you request a transaction facilitated through independent third parties (such as an independent self-directed IRA custodian or an approved depository), we may receive or exchange information necessary to complete the transaction and fulfill your request.

2. Sensitive Personal Information (California CPRA)

Where permitted by law, we may collect limited "Sensitive Personal Information" (as defined by the CPRA), such as certain financial account information necessary to process a transaction, government identification for verification where required, and limited retirement-account-related administrative information. We use Sensitive Personal Information only for permitted purposes such as security, fraud prevention, identity verification, transaction completion, and compliance with legal obligations.

3. Direct Ownership and Self-Directed IRA Transactions

Atlas offers precious metals for direct ownership and may, at a client's request, coordinate with independent self-directed IRA custodians and approved U.S. depositories for retirement account transactions.

• Direct Ownership: Clients may remit payment directly to Atlas via approved methods including bank wire and checks, subject to confirmation and internal compliance procedures.
• Self-Directed IRA Transactions: For IRA-related purchases, the transaction must be executed through an independent, qualified custodian. Atlas will only accept IRA-related funds remitted by the qualified custodian. Atlas does not act as a custodian or trustee.
• Rollover / Re-deposit Scenarios: Atlas does not provide tax, legal, or rollover advice. Clients are solely responsible for confirming eligibility, timing, and compliance with IRS rules. For any IRA-related purchase, Atlas will only accept funds remitted by the qualified custodian.

4. How We Use Personal Information

We use Personal Information for business and commercial purposes, including to:

• Provide, operate, and maintain the Website and Services.
• Respond to inquiries, provide customer support, and deliver requested materials.
• Process transactions and maintain related records, including verification, confirmations, and customer communications.
• Coordinate with independent custodians/depositories and other service providers when you request IRA-related facilitation.
• Arrange shipping and insurance (U.S. only) and manage delivery, claims, and customer service issues.
• Detect, investigate, and prevent fraud, misuse, security incidents, and other harmful activity.
• Comply with legal, regulatory, accounting, tax, and recordkeeping requirements.
• Improve our Services, including analytics, performance, and user experience.
• Enforce our Terms of Use and other agreements and protect our rights and property.

5. No Sale of Personal Information

We do not sell Personal Information. We also do not knowingly sell Personal Information of minors under 16.

6. How We Disclose Personal Information

We may disclose Personal Information in the following circumstances:

• Service Providers: To vendors who perform services on our behalf (e.g., hosting, security, analytics, communications tools, CRM systems, customer support tools), subject to contractual restrictions where required.
• Shipping and Insurance Providers: To fulfill deliveries and insure shipments within the U.S.
• Independent Custodians and Depositories (At Your Request): When you request IRA-related facilitation, we may share necessary transaction and administrative information with the qualified custodian and approved depository.
• Professional Advisors: To legal counsel, compliance consultants, auditors, and accountants where necessary.
• Legal Requirements and Safety: If required by law, regulation, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect rights, prevent fraud, or protect safety.
• Business Transfers: In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to applicable legal requirements.

6.1 SMS Consent and Mobile Number Sharing

SMS Consent and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes. We may disclose mobile-number information only to service providers that support delivery and administration of the SMS program, solely as necessary to provide the requested messaging services and subject to contractual or legal restrictions.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate and secure the Website, remember preferences, understand usage patterns, measure campaign effectiveness, and improve performance.

7.1 Types of Cookies

• Strictly Necessary: Required for core functionality and security.
• Functional: Remember preferences and choices.
• Analytics / Performance: Help us understand how users interact with the Website.
• Advertising / Measurement (where enabled): Measure marketing performance and support remarketing/attribution.

7.2 Your Cookie Choices

Most browsers allow you to control cookies through settings. If you disable cookies, parts of the Website may not function properly.

7.3 Do Not Track

Because there is no uniform standard for interpreting DNT signals, our Website does not respond to DNT signals.

8. Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce agreements.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission or storage is 100% secure.

10. Third-Party Links

The Website may contain links to third-party websites or services. We do not control the content or privacy practices of those third parties.

11. Your Rights and Choices

You may choose not to provide certain Personal Information. You may also request access, deletion, or correction of certain information as described below.

12. California Privacy Notice (Notice at Collection) & Rights (CCPA/CPRA)

This section applies to California residents and is provided in accordance with the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA").

12.1 Categories of Personal Information Collected (Last 12 Months)

• Identifiers (name, address, email, phone number, IP address and similar online identifiers).
• Commercial information (records of products/services considered, purchased, or obtained; transaction communications).
• Internet or other electronic network activity (browsing and interaction data).
• Approximate geolocation derived from IP address.
• Inferences drawn from the above.
• Sensitive Personal Information (limited, where applicable and permitted) for permitted purposes such as transaction processing and security.

12.2 Purposes for Collection/Use

We collect and use Personal Information for the purposes described in Section 4, including to provide Services, process transactions, coordinate with custodians/depositories when requested, provide support, enhance security, prevent fraud, and comply with legal obligations.

12.3 Sale and Sharing

We do not sell Personal Information. California law also defines "sharing" for cross-context behavioral advertising. If certain technologies used on our Website are considered "sharing" under the CPRA, you may opt out as described below.

12.4 Do Not Sell or Share My Personal Information

Atlas does not sell Personal Information. To opt out of "sharing" for cross-context behavioral advertising (where applicable), you may submit a request by emailing legal@atlasgoldgroup.com with subject line Do Not Sell/Share – [Your Name].

12.5 California Consumer Rights

Subject to applicable exceptions, California residents may have the right to:

• Right to Know/Access: request the categories and specific pieces of Personal Information collected about you.
• Right to Delete: request deletion of Personal Information, subject to legal exceptions.
• Right to Correct: request correction of inaccurate Personal Information.
• Right to Opt Out: opt out of sale (we do not sell) and, where applicable, opt out of sharing for cross-context behavioral advertising.
• Right to Limit Use/Disclosure of Sensitive Personal Information: we use SPI only for permitted purposes, such as security and transaction processing.
• Right to Non-Discrimination: you will not be discriminated against for exercising your privacy rights.

12.6 Submitting a California Request

To exercise a California privacy right, email legal@atlasgoldgroup.com with subject line California Privacy Request – [Your Name]. We will take reasonable steps to verify your request.

13. Additional U.S. State Privacy Addendum (CO/CT/UT/VA)

This section applies where Colorado, Connecticut, Utah, or Virginia privacy laws provide residents certain rights regarding their Personal Information.

13.1 Rights (Where Applicable)

• Access/Confirm: request confirmation of processing and access to Personal Information.
• Delete: request deletion of Personal Information, subject to exceptions.
• Correct: request correction of inaccuracies (CO/CT/VA).
• Portability: request a copy in a portable format (where applicable).
• Opt Out: opt out of targeted advertising; sale (we do not sell); and certain profiling (CO/CT/VA).
• Appeals: appeal a decision to deny a request (CO/CT/VA).

13.2 Submitting a State Privacy Request

Email legal@atlasgoldgroup.com with subject line State Privacy Request – [State] – [Your Name].

13.3 Appeals (CO/CT/VA)

If we decline to take action on your request, you may appeal by emailing legal@atlasgoldgroup.com with subject line Privacy Appeal – [Your Name].

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective upon posting. Continued use of the Services after posting signifies acceptance.

15. Contact Us